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Our story

From our founder - Ray Festa

The begining

In February of 2020, I upgraded to my first performance carbon fiber road bike, a Ridley Helium SLX, and my cycling addiction began.

A month later the COVID pandemic happened, and like many, I used cycling to ease the mind. At the end of 2020, I had cycled 6500 miles on my new bike, and I couldn’t believe it. During those lonely 6500 miles that year, I learned about myself, rediscovered the beauty of San Francisco, Marin County, and a daily fulfillment for my sense of adventure.

The ride that changed everything

In May of 2020, while looking for new roads to discover I came upon the Alpine Dam + Mt Tam route on Strava. After, looking at the route metrics I knew this would be my most challenging ride yet. So I signed myself up for 50 miles and 5400ft of elevation gain.

I was cooked…but that’s when I knew, the design of the bicycle frame and its components, can significantly impact a person’s experience with cycling. My new bike had given me the confidence to challenge myself and explore new roads. That ride on Alpine Dam is when it all clicked for me - I wanted to help people progress in their cycling journey.

Addicted to Carbon fiber

Intrigued by how my first bike changed my riding experience, I wanted to find out if others could do the same. Later that year, I purchased my second carbon fiber bike. This time a 2014 Pinarello Dogma that had been left to die on a bike shop’s online clearance sale.

It was completely different, but offered an experience just as enjoyable. Now I have a room full of bikes and probably another one on the way. The N+1 theory is real

Alpine Bikes is born

As a designer by profession, I knew I wanted to combine my love for design and bikes. In June of 2021 Alpine Bikes was formed in my San Francisco apartment with the mission to - Elevate the Road Cycling Experience with Performance and Passion. I immediately began to explore product concepts.